The Problem

We used to have shoeboxes of unorganized photos. Now we have the same photos — scattered across phones, SD cards, old laptops, and the cloud.

Although the format has changed; the disorganization seems to have remained the same.

Underneath, there's a bigger problem: we collect more of life than we pause to absorb. Saying 'I love you' shouldn't be hard or buried under busy lives.

The purpose of 'everyday love' is to solve both of these issues in one app.

What I Learned from Research

The research revealed that people were really moved emotionally and connected with the idea of being able to have a tangible way to remember their moments and reminisce about them.

What I Designed and Why

1. I designed the app mobile-first, since most existing products in this space are built for desktop—even though the photos people want to use already live on their phones.

2. The book page preview takes ~70% of the screen. Toolbars and chrome are compressed to thin strips top and bottom. The screen is designed so whatever you're editing — the photos — is always the largest thing you see.

3. I added a contribution link anyone can open — no account required. The obvious path was a full auth flow per contributor, but most of the people we needed (grandparents, distant family) wouldn't make an account just to send a photo. Removing the signup wall meant more contributors per book, at the cost of harder moderation later.

What I'd Do Differently

I'd spend more time understanding the technical architecture behind the app—especially around native photo pickers and building layouts that accurately translate to the final printed/PDF output.

The Problem

Transparency online has been drowned out — but the hunger for it hasn't gone anywhere. Review platforms like Google and Yelp are flooded with paid fake-review farms, AI-generated content, commercialized or sponsored content disguised as reviews, and review-management services that let businesses curate or suppress their public profiles. At the same time, small businesses juggle 5-7 separate tools just to stay visible.

Currently in closed beta — some details held back until public launch.

Market Context

Two things surprised me.

SMB software market worth $100B+ annually (industry reports)

Google removes 170M+ fake reviews per year (Google Transparency Report)

What I Designed and Why

1. In-app messaging between businesses and customers. The obvious alternative was email forwarding — send the customer's message to the business's inbox and let them reply. But email fragments the conversation across inboxes, the platform loses visibility, and the business ends up managing yet another channel. Keeping the thread in-app means the business owns the conversation and customers don't have to leave to follow up.

2. Discovery built on the Google Maps API. The most complete and up-to-date business data available. Launching with real coverage mattered more than building a proprietary database from scratch.

3. QR codes for profile sharing. So a business can share their profile in physical spaces — storefront, receipt, flyer — without a customer needing to type a URL.